I purchased this over a year ago. I used it maybe once without results (I didn't read the instructions) and forgot about it. I am downsizing and cleaning out my cabinets and found this bottle again, and instead of throwing it away, I decided to give it another chance as the humidity has been awful lately and I wake up with my hair looking like it's been electrocuted and flying in all directions. This time I put more in my towel-dried hair than I did last time, and blow dried my hair w/ some tension on my hair (I was just simply using my hands). My hair was doing OK but the real amazing thing was after my first wash, the next day my hair was so well-behaved and was so frizz-free that I thought it was the new vitamins I was taking, but rational thoughts told me that vitamins don't just work after 2 days. I knew Color WOW was the reason my hair was frizz free and not the vitamins. Totally surprised, and in a nice way! I was thinking I was getting old and so was my hair, but this product makes my hair feel 30 years younger and affects my self-esteem as well. I will keep purchasing this product for as long as I can! I am a true believer!

I bought the travel size to try out before I purchased the larger one - I’ll definitely buy the larger one now! My hair texture has changed so much (age 55) and it has some highlights plus my natural gray growing out. I attended a wedding this weekend that was partially outdoors and the weather in SC was incredibly rainy. The photo attached is my hair which was hanging in there despite being rained on and in completely damp conditions. Normally I would have zero curl left and full on fuzzy frizzy sides - the only thing I did differently was use the WOW dream coat, sprayed each curl with John Frieda Frizz Ease hair spray. I was so happy with the results and my hair was still decent after 6 hrs of awful weather. Maybe it was the combo of both but I feel the Wow Dream Coat was the saving grace of my night! Highly recommend giving it a try!

I have shoulder-length 2C / very wavy hair that tends to frizz when I blow dry or straighten. I have always used some sort of heat protectant when heat styling my hair, but this works better for me.I spray about 5 pumps of Dream Coat into my wet hair before blow drying and I get a lovely blow-out with no frizz. The results last 2 days with no frizz. It leaves my hair soft, does not weigh it down, and there is no greasiness that I have experiences with other heat protectants. I have also used this when I air-dry my hair. I live in a high humidity area, and this works to prevent frizzing due to humidity.

I've only used this once but it seems to make my hair smoother. I like it.

It adds shine, moisture, removes frizz and makes my hair look healthy. It does not leave a greasy, weighed down look or feeling, it is completely unscented. If you like to add volume aerosol products, it would pair well! I used it as directed, however I applied it on wet and then reapplied on semi blow dried hair, followed by use of a straightener. You could use it on dry hair but would follow up using a blow dryer with brush tension after application. For reference, caucasian, dark brown hair (medium thickness) with moderate sebum/oil levels. This gives me second day no wash outcome immediately; I can get 2 full days out of every hair cleanse.